ABOUT TAIT MEDIA

BARRY TAIT
Founder & video Producer

During my High School years, as a varsity wrestler, I wanted to record my matches to improve my skills so I rented a VHS camcorder in 1985 and thus started my passion for video production.

After graduating from UW Parkside with a BA in Business/Marketing, I discovered that my passion for video production could also be my career. In 1993, I started Tait Video Production - which is now Tait Media - 30 years and going strong.

It is through marketing, selling and producing thousands of videos for companies all over Wisconsin, that I continue to enjoy the interaction and variety of challenges that come from designing new projects and meeting new people.

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CODY ADAMS
Operations, Strategy, & Media Developer

With two BA's in Education, Cody worked in many areas of the industry, including a stint as an Educator for the Milwaukee Public Museum where he strategized, developed, and delivered many top-tier educational experiences.

When 2020 lockdowns hit, Cody reconnected with Barry while on a LinkedIn Webinar, and soon began a long-term contracting relationship with Tait Media in November of 2021.

Cody's work touches most aspects of the company, involving strategizing, organizing, designing, and publicizing the great work we do for our clients every day.

OPERATIONS@TAITMEDIA.COM

Amanda Adams
Social Media Manager & Bookkeeper

Amanda studied film and broadcast production at Tribeca Flashpoint Academy in Chicago, IL. After graduating in 2013, Amanda worked for FELD Entertainment to coordinate development of TV and radio commercials in the U.S. and Canada.

After her husband Cody reconnected with Barry, Amanda joined the team a few months later as a contractor to bring her organizing and video editing skills to the company.

As Tait Media began to produce social media content for clients, Amanda volunteered to scale up the company's socials with regular content. She also handles the bookkeeping, taking the reigns from veteran bookkeeper, Sandy Tait.

OFFICE@TAITMEDIA.COM

Dakota Lavota
Social Media Specialist

Dakota has two degrees from Gateway and UW Parkside in marketing and communications. His love for Twitter helped him know he wanted to pursue social media marketing as a career.

After graduating from Gateway, Dakota re-connected with Barry in 2020 and began working with Tait Media to help with social media and marketing.

Dakota is still helping Tait Media with social media as well as helping produce content and assisting with video shoots.

Ron Tait
Co-Founder

Ron went to the University of Michigan and studied engineering. As a metallurgical engineer by trade, he worked at Modine Manufacturing for 25 years. However, in the 1960’s, he started experimenting with a film based camera.

Ron started the business with Barry and Sandy in their basement in the early 90's, doing wedding videos then graduating into corporate videos not long after.

Today, Ron is retired but still enjoys getting updates from Barry about the business. He, as a great visionary, is a strong supporter and encourager to Barry and Tait Media.

Sandy Tait
Co-Founder/bookeeper

Sandy graduated from the University of Wisconsin-Parkside. She was the executive director of both the YWCA and the Racine Literacy Council.

Sandy's administrative experience has been utilized in doing the bookkeeping and writing proposals.

She is a strong supporter of Tait Media and is retiring from 30 plus years in 2024. Her joyous spirit is alway there to encourage and give a helping hand at whatever is needed.

OUR STORY

(1980's-2000)

Growing up, Barry and his bothers, Andy and Chris, were all wrestlers.

In the winter of 1985, they, along with their father, rented a VHS camcorder to record wrestling tournaments. They used the footage to learn from mistakes and improve. This step helped Barry win 2nd place in the state tournament in 1986. He had a passion for wrestling and many of those traits of dedication and persistence stay with him today. Little did he know that this one rented video camera would chart his professional career.

Barry graduated in 1990 with a BA in Business Marketing from UW- Parkside. At the time, the economy was in a severe recession, thus making it difficult to find meaningful work. After a few years of experience with different sales jobs, in 1993, he decided to start a video production company with his parents, Ron and Sandy, in the basement of their family home.

Initially producing wedding videos, he soon branched out into the field of corporate video.

In the early 2000’s, technologies were changing from analog to digital...

(2000-Present)

Tait Media kept up with these fast changes, by upgrading cameras and computers every few years and continuing to learn new software.

Mike Dougherty was a key component of Tait Media and was always there to lend a helping hand with video production, editing, websites and animations.

Our client list continued to grow as we were working with manufacturers such as Harley-Davidson, Lennox, Modine, and SC Johnson.

In 2005, YouTube came out and things just kept picking up the pace as Facebook started the social media revolution, Tait Media upgraded again to HD and we were off to the races with a growing client list of Aurora, ESW, DDI, and Allied Plastics.

In 2020, Tait Media rebranded with a bold orange and blue logo. Video continues to be a large part of our society. More video is being produced and consumed on our phones and computers than ever was on our TV’s.

In late 2021, we added our close advisors and social media team, Cody, Dakota and Amanda. They have been a tremendous asset in upgrading our mindset and skillset.

In our 30th anniversary year, 2023, we moved the studio from Corporate Drive to 21st Street Racine, WI.

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OUR Work

We have successfully helped hundreds of clients humanize their brand by producing and delivering thousands of video-driven digital solutions within manufacturing, retail and non-profit.

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