In our initial meeting, we get to know your company by discussing your story, vision, mission, company culture, and customer insights to frame a design strategy for your logo development. We also plan out the general timeline and budget needed for the project.

We then share this in a formal proposal for the project, and upon acceptance, we begin the design process.

We take these insights about your brand and produce three main designs for your logograph (the brand icon) and logogram (the brand name) in black vector. You will then review and select one core design and share any feedback desired for changes. We make those changes and add two recommended color theme designs applied to the logograph/gram. You will then review those colors and select a final design.

Once the design and color themes are finalized, we design three versions of logo animation that can be used within video media.

When you review and select your desired logo animation, we deliver the final assets to you in a shared google drive folder (logos/color variations and video file).