Video Content

Get Started with Video Marketing

Tait Talk - Ep #002

Barry Tait & Dakota Lavota

When it comes to producing video or podcasts, it can seem daunting to embark on that journey by yourself, While its certainly a learning process, it is a very achievable goal when you have the right help.

Barry and Dakota discuss the inspiration, challenges, and value of video podcasting, especially for businesses in the modern world.

Episode Transcript     Tap to expand

[00:00:00] Barry: You know, tell the viewers about how it is to work with someone as crazy as me. 

[00:00:08] Dakota: What do you mean? As far as the video goes? 

[00:00:10] Barry: Well, no. That I just come into the studio. I'm like, yeah, we're gonna do this. We got this idea and that idea and this idea. 

[00:00:16] Dakota: I mean, let's go back to the first sentence when Barry said, I bet you didn't know you were going to do this today.

[00:00:26] Barry: Dakota, I bet you weren't expecting to do this today, were you? No, not exactly. So I was inspired by a buddy of mine last night, the bat hound to do my podcast, YouTube channel. And so here we are and we're just gonna sort of riff off the top of our heads and, this might be video, that may be just audio. I don't know. I think a lot of doing this type of work at the beginning at least is experimenting. 

[00:01:07] Dakota: Yeah, I think so. I mean, even -we were talking about it the other day -me and Cody- like I was telling you, we've been watching this Channel Maker's guy Nate, and the first thing he tells people to do is make 12 to 20 videos without researching anything, just make the videos.

[00:01:28] Barry: Right.

[00:01:29] Dakota: That way you can tell, one, what you like and what works for you. Two, if it resonates with anyone and I think it's so early on in the process where you quick do those videos where if you, if you are like, oh, well that doesn't work. Well, you've only made so many, you can, you can change it then. 

[00:01:51] Barry: So we've kind of been on this journey for last two years at least. 

[00:01:55] Dakota: Mm-hmm. 

[00:01:56] Barry: Where we've been producing other people's YouTube channels and podcast. First we had Garo and Garo was the first person that got me...

[00:02:06] Dakota: yeah, I remember that. Yeah.

[00:02:07] Barry: ...interested. He called me up, he said, "Hey, do you do podcasts?" And I'm like...

[00:02:12] Dakota: I do now. 

[00:02:13] Barry: Yeah. We, we, we do, we do. Yeah. I, I never liked to say 'no' people when it comes to making media I really don't. And then he said he had a little bit of a budget, so I'm like, okay, we'll try this out. And unfortunately, Garo never quite finished this stuff, but I think we did like three or four of 'em.

[00:02:34] Dakota: Yeah

[00:02:35] Barry: I think we were set to do five or six, but It, it was weird because it was a Christian based podcast in that he was given his testimony and he had gotten some funds from somebody to do it. Is that very interesting story about... 

[00:02:50] Dakota: mm-hmm. 

[00:02:50] Barry: he was saved from a train accident by some angels. Do you remember that?

[00:02:58] Dakota: I don't. I don't. 

[00:02:59] Barry: Okay. Maybe you weren't in on that session, 

[00:03:01] Dakota: I was in on like near two of them. 

[00:03:03] So Garl, if you're watching, you know, thank God that you're still alive. And then the next one we did was Rely Local.

[00:03:11] Mm-hmm. 

[00:03:11] Barry: And we, we really, 

[00:03:12] Dakota: We did a lot of those. 

[00:03:13] Barry: We did a lot. We did like 16 of those.

[00:03:15] Dakota: Yeah. 

[00:03:16] Barry: And Nick did a podcast where he had a guest and it was business related and technically it went really well. We set up three cameras and we, you know, 

[00:03:30] Dakota: it was a lot. 

[00:03:31] Barry: We dialed it in really hard. 

[00:03:33] Dakota: We did. 

[00:03:34] Barry: We had the switcher and this room, you guys don't know how big this room, but it's about 12 x 12.

[00:03:41] So we tried to really cram in a lot of gear into that. So now coming to here, we're at the end of January, 2023 and I've kind of decided that we need to simplify the equipment so that we can get it done in a fashion that doesn't cause me undue anguish over the edit. I mean, so we came in here today, the studio wasn't set up, but within, what, 15, 20 minutes we had this set.

[00:04:19] Dakota: Not even yeah, 

[00:04:19] Barry: You know, we've done this before, but that's, this is actually a little bit different setup. Mm-hmm. In that we have the green stream, and we're going to sort of test this out, but we'll see. I'm gonna go try to get 10 minutes out of this and see if we can you know, we'll go on and we'll do a, a quick edit.

[00:04:37] And again, it's, it's making mistakes reiterating, reiterate. 

[00:04:41] Dakota: Yeah. 

[00:04:41] Barry: I think a lot of times I'm afraid to show people my mistakes. 

[00:04:47] Dakota: Yeah. I think most people are. I mean, really when I think if you, if you go down to it, it's probably the biggest reason why so many people wanna do YouTube but don't end up doing it.

[00:05:00] Barry: I think there's a lot of YouTubers out there. They're YouTubers at heart that have something to say. Yeah, don't know how to say it. Don't know how to shoot it or edit it. So if you're out there and you're interested in making videos, I mean, please come talk to us. We do training videos and safety videos, and marketing videos, YouTube channels, a podcast, and we probably do two dozen different forms of corporate communication. 

[00:05:31] So the market that we're trying to attract is people that our business owners of businesses, maybe a manufacturer, maybe a consumer based business. We worked for Harley Davidson and Modine and Johnson's Wax, and Aurora and Lennox.

[00:05:52] So we have quite a few big names in the portfolio, but we, we also work with a lot of smaller companies like Rasmussens and DDI, and ESW and not that they're small, small, but it's it's fun to work with anybody that has a passion for doing this. 

[00:06:09] Dakota: Yeah, absolutely. 

[00:06:12] Barry: So, I mean, from this, the ones that you've been a part of, what have been, you know, what have you learned and what has been, 

[00:06:19] Dakota: As far as podcasts go?

[00:06:21] Barry: Podcast or videos or anything, you know, the clients that you've been on location with or in the studio, what have you found that you enjoy or what you have learned? 

[00:06:32] Dakota: I guess going from, I mean, I would say as far as clients go, the biggest one that I've probably been a part of was DDI. Mostly because, I mean, I was mainly doing their social, so I was pretty heavily involved within seeing a lot of the videos.

[00:06:53] And then we know Patrick and Clint did the UD podcast and I was on the social end of that. So, It was fun just watching, you know, seeing the development of where they start and where they are. Like for example, when we first started doing DDI and Patrick was on camera at first. I think, because of us filming DDI, when he went into the UD podcast, it was like leaps and bounds. Like it. It was to the point where he's like, "oh yeah guys, I already do this for DDI...

[00:07:29] Barry: yeah. 

[00:07:29] Dakota: So he was already comfortable on camera, which probably helped Clint too. 

[00:07:34] Barry: Yeah, I thought that Clint and Patrick had a nice comradery between them themselves.

[00:07:39] Dakota: They, they did, they were very good and I think it helped that they were very prepared each episode they did. 

[00:07:47] Barry: Right, right.

[00:07:47] Dakota: Like they did their research. That that's what I think a lot of people don't realize too, when you do podcasts or even YouTube channels, like you're not just, you don't have any kind of idea and just hit record. There's a lot of planning that goes into it. 

[00:08:02] Barry: I mean, even though that, yeah, there, there is. There can be a lot of planning that goes into it, or if you have the idea source solidified in your brain, what, and you want to riff off the top of your head, come on in, you know, we'll shoot you podcast. If you wanna even try a podcast, if you're legitimately have a budget that is gonna help a business do something. We wanna talk to you because we wanna help businesses. We wanna be a partner with the businesses to develop good media that help you sell, help you market, help you train. 

[00:08:41] Dakota: I mean, we believe in video. So much to the point where we just, we don't wanna just have it for ourselves. You know what I mean? That's like anything, you know, you, you like something so much, you want to see other people's success in it.

[00:08:58] Barry: Right. I mean, my passion for video goes back many decades to when I was your age. 

[00:09:04] Dakota: Right. 

[00:09:05] Barry: And even before that in high school when I had the need to record my wrestling tournaments. But then come about 1993 when I was 25 

[00:09:17] Dakota: My age now.

[00:09:18] Barry: Your age right now. Yeah. So, You know, for those out there watching, if you can hear us or see us, I've, you know, I've got Dakota by about 30 years, so I've got quite a bit of lead on him, but just, I'm trying to, I'm trying to catch him up. I'm trying to like, come on Dakota, let's go. Let's go. Hey, let's, let's do this. Let's try this. So, you know, tell the viewers about how it is to work with. Someone as crazy as me 

[00:09:48] Dakota: What do you mean? As far as video goes? 

[00:09:50] Barry: Well, no, that I just come into the studio. I'm like, yeah, we're gonna do this. We got this idea and that idea and this idea. 

[00:09:56] Dakota: I mean, let's go back to the first sentence when Barry said, I bet you didn't know you're gonna do this today. But I mean, I think that's, It helps whether it's good or bad. I mean, there's good and bad always to it, but I think it helps that each day isn't the exact same and it's probably better having loads of ideas constantly than never having an idea. 

[00:10:26] Barry: It's a blessing and a curse, to be honest with you, because I have a hard time focusing on a couple key things. Now, to be fair, I've been asking you to like, alright, Dakota, come up with sort of an idea that you wanna, you're the social media manager. Let's drive this down a track that makes sense for us. 

[00:10:48] Dakota: Mm-hmm. 

[00:10:48] Barry: And you, you were having a hard time where I was busy with other things and you, you felt like you didn't want to interrupt me, and you're like, well, let's do Wednesday.

[00:10:59] Dakota: Mm-hmm. 

[00:10:59] Barry: And a few weeks ago, a few months ago, we were trying to do Wednesday nights. And that was hard because, you know, everybody was tired by the end of the day. But I mean, we do put in some long hours of Tait Media and...

[00:11:12] Dakota: I mean, to be fair, we, well, we did put a full season of podcast in with the Tait Talks. I mean, yeah, we did a lot of 'em. They were, we probably met up what? Couple months straight, we Wednesdays fairly consistent, so yeah. 

[00:11:28] Barry: And that was all in preparation for the next one. 

[00:11:33] Dakota: Mm-hmm. 

[00:11:33] Barry: And then in the we've shot in three or four different rooms in the studio and I was continually getting annoyed with myself in the way that it was set up and I think I just have to let this one out. Either this is gonna be audio or this is gonna be a green screen. If we just do audio, it would probably be a lot easier. So let's talk about the difference between the audio podcast and a video podcast. 

[00:12:03] Dakota: I mean, I think as far as YouTube goes, you'd probably have to make it video, you know what I mean? I mean, as far as audio then goes. You have Spotify and Apple Podcasts and all type of that stuff and type, I mean, yeah. Yeah. It's probably just audio goes 

[00:12:26] Barry: Well, there's a lot of actual, there's dozens of audio platforms out there I guess. 

[00:12:31] Dakota: It's so interesting though, so when you listen to podcasts, do you listen to them more like audio based or video? 

[00:12:38] Barry: I do both. I like both. It, it depends how, where I'm at, what kind of time I have. Like for instance, last night I was driving to Milwaukee for a meeting and I knew I had a half an hour, so I grabbed my Bluetooth headphones, I had my Spotify, and I tapped on Chris Doe from the Future. Awesome, awesome podcast. And he does video on YouTube and he does Spotify. So I mean, he's created an audience...

[00:13:08] Dakota: Is that episode that you're watching, is that also on YouTube? 

[00:13:12] Barry: I don't know. I don't know if the same ones, it sounded like he was piping people in on the phone. 

[00:13:19] Dakota: Oh, okay. 

[00:13:20] Barry: So that was probably why those were just audio cuz he had a guest speaker. So, yeah, I think that... 

[00:13:28] Dakota: I mean, personally I don't love just audio podcasts. I don't know. I have to like sit and watch. If I'm gonna watch someone for a while, I want to see them. I don't know. 

[00:13:38] Barry: Yeah. 

[00:13:38] Dakota: It's just my opinion. 

[00:13:39] Barry: Yeah. I mean, I started by watching Chris Do on video and then when I don't, we don't when I'm driving in the car, you can't really watch the YouTube video. That would be pretty dangerous. So I, that's at first it was just YouTube, YouTube, YouTube. And then I was like, how would use Spotify for music. And then I gradually, I'm like, Hmm, try this podcast thing. And honestly, two, a little bit more than two years ago, I hadn't listened to very many podcasts, straight audio podcasts at all. 

[00:14:15] And I think it's, it's interesting, so for instance, Dave Chapman from Lennox, he's a big client of ours and we've done a lot of videos for him over the last 18 or 20 years. He has a podcast that's called On Air. It's a Lennox podcast, and he and Joe Jones are doing it. And from what he tells me that they, they wanted to do video.

[00:14:44] And then for some reason, you know, video is 10 times harder than doing audio. So they'd, they opted out for just audio. And I get it because I think I saw a picture of them. There was like three or four of them in the studio bought the size and there was a green screen. 

[00:15:05] So we know that making video is 10 times harder than making the audio. Because if we get done with this audio podcast or video podcast, depending, and I can never make it my mind, I just. I like, 

[00:15:20] Dakota: I mean, I don't know personally I think it should be video. Yeah. I mean, I think if we keep them, we talk a lot. So maybe 10 to 15 minute complete thought. 

[00:15:31] Barry: Yeah.

[00:15:32] Dakota: If we cut that off at that time. I think the editing shouldn't be too bad. 

[00:15:39] Barry: Yeah. Well now we've dialed it back to one camera. 

[00:15:41] Dakota: Yeah. 

[00:15:42] Barry: And you know, we can do a punch in on, on both of our faces and sort of fake a three camera. 

[00:15:47] Dakota: Mm-hmm. 

[00:15:48] Barry: But I want to see how this looks. I think we have. The lighting right and the audio. At the very least, this is gonna be an audio.

[00:15:56] Dakota: Mm-hmm. 

[00:15:57] Barry: But I'm, I'm, I'm more video guy too. And I think that you might as well shoot video if, at the very least a fallback is just audio. 

[00:16:07] Dakota: Yeah. 

[00:16:07] Barry: If we're like, I don't look good, I can't find the right background. But so we're trying, I'm trying to figure out what the right pricing is for a podcast and when it's just audio, then you have a lot less to deal with.

[00:16:25] You have, don't have a green screen. You don't need to worry about what's in the background, what you're wearing, the lighting. It really is so much simpler. But I cringe at the thought of just doing audio, but I, I will do it. And I think to get the, you know, more simplified and get 'em done quicker and just to get this out of our system like you were saying, that guy said we'll do 10 or 20 podcast or videos and you're just working out the kinks. So we worked out the kinks with the hardware, the mics, the lights, and... 

[00:17:05] Dakota: To be fair, I thought those Tait Talks would actually, like if we brought 'em down to like 15 minutes. 

[00:17:14] Barry: Yeah, 

[00:17:14] Dakota: 20 minutes ish. If we really cut them down to like what we are really meaning to talk about. I feel like there were pretty good thoughts in there. 

[00:17:22] Barry: Yeah, I need to just get over myself about it not being perfect. I mean, every video, every audio, you're gonna have some snags and you learn. You live and learn and you get better each time. And even though I've been doing this 30 years, I always want to try something different.

[00:17:43] Dakota: Yeah. 

[00:17:44] Barry: So that being said, we're gonna wrap this one up. 

[00:17:47] So Dakota, thanks for talking with me. 

[00:17:49] Dakota: Yeah,

[00:17:50] Barry: It's been fun and we'll see how this turns out. Thanks for watching. Thanks for listening.

More Videos Like This

Cody and Dakota discuss what makes social media important, how you can "train" it, and why you should use it for your marketing.

Dakota briefly discusses the development of his LLC logo design with Barry, including the inspiration for the color scheme.

At one time the king of the internet, websites now play a different role than they once did. Barry, Cody, & Dakota discuss.

Recommended Packaged Services

We help you provide video training and LMS systems for today's visual learners so your people effectively serve your clients.

We develop rich digital content that is of interest to your target market so that they know, like, and choose you over your competition.

We help you capture the best moments of your event and showcase the lasting value that your live event provides.

We design quality websites and media that helps prospects know who you are, what you offer, and why they should buy from you.