Video Content

Are Websites Dying?

Tait Talk - Ep #004

Barry Tait, Cody Adams, & Dakota Lavota

While at one time the king of the internet, websites now play a different role than they once did in our day and age today.

Barry Tait, Cody Adams, and Dakota Lavota discuss the historical development of the internet, the advantages and disadvantages of current website strategies, and propose a new way to view them in an increasingly social world.

Episode Transcript     Tap to expand

[00:00:00] Barry: Nobody goes and searches websites. On their spare time.


Dakota: Troy Aikman would beat the absolute nonsense out of... 

Cody: Troy. Yeah, he's still fit. So yeah. 

[00:00:10] Barry: Joe Buckman, I remember. I just remember when he was playing the Packers. All right, let's just launch right into this Packer Nation. Woo. Beat those Bears. Yeah. 

Cody: Yeah. So the context of why Barry is wearing the gear is that this is Monday after a Packer win. When we, 

Dakota: Bears got cheated 

Cody: kicked the tar out of the bears. No cheating was involved. 

Barry: Rogers was on fire. 

[00:00:31] Dakota: Justin Fields across the goal line. 

Barry: Once. 

Cody: Once. Yes, that's right. 

Dakota: Twice technical...

Barry: oh, twice. Well, I saw that one little scramble he had. 

Cody: That one didn't make it. He clearly did not break the plane. 

Dakota: He did. 

Cody: To the indisputable visual evidence to overturn the rule of the play.

[00:00:45] Barry: It's debatable that the bears are any good. Shout out to JT if you've seen this. 

Dakota: Is he a bear fan? 

Barry: If... he is a bear fan. JT. Sorry buddy. You lost. Anyways, so what are we talking about today, Cody? 

[00:01:00] Cody: So we are talking about websites are apparently dying 

Barry: really? 

Cody: So it says so, says the people. 

Barry: The people have spoken.

Cody: The people have spoken

Barry: and social media rocks. 

Cody: And social media rocks is what they say, 

[00:01:14] Barry: what they say to our web developer fans out there. I am sorry to break it to you, but websites are dying. 

Dakota: Yes. 

Cody: Right. 

Barry: What say you, Cody? 

[00:01:26] Cody: So I think websites still have some viability as a matter of fact. When we think about voice, especially the role, the role that voice will continue to play as Alexas and different voice-based technologies continue to scale, Google will still play a major role in searchable websites or business names and SEO with business websites are gonna play a major role still in the future.

[00:01:54] So I don't think that you can, you can completely say that websites are dying. Maybe we could say they're adjusting. Because what, what traditionally they were, that was the, there was the only way to access your business's digital experience. The only thing that there existed prior to internet, really the, the different internets that we now have today.


Barry: But, but websites, we say that websites are so Boomer? 

Dakota: Oh yeah. 

Barry: I mean, come on. Speak for your generation. 

Dakota: Yeah. Oh, O Okay. Boomer. 

[Cody: Okay. Boomer. Yes. 

Barry: Okay. Boom. Boomers have spoken. However, boomers control the world at the moment. Don't forget. 


Cody: I do agree. I would agree that websites lean Boomer, I would certainly, and, and it's because there are some some advantages.

[00:02:38] You have full customization for the most part, especially if you're building from scratch with a web developer, you have full customization of that, whereas, you know the other options to you like social media aren't as co customizable, 

[00:02:52] Barry: but it baffles me for many reasons. As I've been around websites and video for decades, that web developers still give lip service to video.

[00:03:05] "Oh, we need a little video for the SEO," but let's be real: people might actually watch your video. So you might, you better make it good. 

[00:03:14] Cody: Well, some of the, what lip service just is basically the landing pages, the load times of a lot of these landing pages if you have too many videos, so say alot of web developers, that you're gonna get bogged down and it's gonna get. Deranked in Google because of the load times, and so... 

[00:03:33] Barry: I think, I think it's that Google is actually optimizing for social now, because our website has been SEO'ed. And it's still performing bad. I think that the social medias, whichever you prefer is the way to go because it gets pushed onto your feed on your phone such that you are just killing some time and boom, boom.

[00:03:58] There you are. Nobody goes and searches websites on their spare time. 

[00:04:04] Cody: That is a good point that you kind of have to know what the website is, the name of the company, generally speaking, or the industry, and then you're ranking. No one looks past the first page. So that is a really, that is a hard thing that we have to deal with if we talk about the, the viability of websites.

[00:04:25] But the other thing is, You also get the ability for IP to control your intellectual property with your, depending on how you build your website, when you don't really get that, if you're on social media. You, you are definitely beholden to whoever pulls the levers and so, If they pull in the different direction, then you happen to land, you may not be able to control that intellectual property long term, and that's what... 

[00:04:53] Barry: But, but really the intellectual property that you wanna own is your brand. Your name. You wanna own the domain and your website and all your social medias. Your logo Mark. You want to be first and foremost on people's minds in your industry.

[00:05:10] So, and that's why we do podcasts because it shows you as the industry expert. You know, we're always learning, but we do have a bit of expertise in the area of video, social media and such. 

[00:05:23] Dakota: Well, and I think going. Talking about your brand. I mean, it's a lot easier, in my opinion, to build your brand through social than it is building a brand for your website in today's digital age.

[00:05:38] I mean, building your personal brand it seems like is something that everyone's trying to do. And I mean, even look at like LinkedIn for example. Building your brand on LinkedIn is so much more easier than trying to build your company brand on LinkedIn because people wanna see people, even influencers have that where they're putting their face on their company, not just their level anymore. I know me and you have talked about that before. 

[00:06:09] Cody: Mm-hmm. Mm-hmm. Yep. 

[00:06:12] Yeah, so there's the, there is a a pivot towards personalization of brands. Where you're humanizing. 

[00:06:20] Dakota: Mm-hmm. 

[00:06:20] Cody: Things. And I do think that websites can still offer that a humanized experience.

[00:06:26] Dakota: If if done right. Yeah. 

[00:06:27] Cody: If done right. You know, and I think that there is enough there to, to ultimately, I think the other part of the advantage of websites is that it, it really allows you the space to tell a larger, a larger story than necessarily you're going to do with social media. You're gonna have threads that don't connect together very often. Depends on the social, I guess. Cuz some, you know, like Instagram, you can kind of see... 

[00:06:57] Dakota: yeah, 

[00:06:57] Cody: ...the whole, all the posts all in one glance, you can't really do that in a lot of the others. And so you lose continuity of what you really, your messaging is sometimes. 

[00:07:06] Barry: So get back to this Boomer thing, I think I'm gonna throw in here, and we're gonna wrap this up for a little bit and see how it went.

[00:07:13] I think social media is the new email. But it's better than email. Cause I mean, email is still good to communicate if you know the people. However I think that people scrolling through their social is much more enjoyable than scrolling through your email. So that's a plus for the social media.

[00:07:34] Dakota: Well, right, I mean, social media is completely taken over and with that, I think along with you talking about websites, I think social is just, it's, it's a lot more shareable, you know what I mean? It, it's more going viral. Like if you can, if you can hit something that's shared a lot and something that's going viral, that's going to hit so many more people within a day, within a matter of hours then as many people might be looking at a website in a month...

[00:08:10] Barry: Yeah you put something up on social and you're gonna know right away if it's gonna hit or not? 

[00:08:14] Dakota: Yeah. 

[00:08:15] Barry: You change your website. You might not know if it's if it's catching fire or not. I mean, the the fact of the matter is that most social medias are going heavy, heavy video.

[00:08:26] Yeah, the video is the most shareable thing, especially if you've got something funny, cute, clever which is always a great thing to do. The podcasts are more informative and, like educational and still long format is big as well. So you've got video going out from the center. Going longer on one side and shorter on the other.

[00:08:49] Dakota: Right. 

[00:08:49] Barry: And there's just, they said that like 80 to 85% of all traffic on the internet is video. 

[00:08:57] Dakota: Makes sense. Well, and I will go back to, along with what you're talking about, the boomer thing. I'll bring it all the way back and circle it back to my generation, gen Z. I feel like it's gotten to the point where like before, a lot of you know, and you still have this today, but a lot of people are uncomfortable being on video. I feel like it's getting to a point now where people are just kind of saying, you know what? Screw it. I'll put myself out there. I don't care what people think of me. 

[00:09:26] Barry: Mm-hmm. 

[00:09:26] Dakota: And it works, I mean, obviously you have to practice on it, but like more people today are willing to put that practice in with video to build their personal brands to make the audience. 

[00:09:41] Barry: Yeah. Thanks. Thanks for your generation and video. I think putting yourself out there, but not just to be a jackass, whatever, but 

[00:09:51] Dakota: like genuinely having a personal brand and... 

[00:09:53] Barry: ...personal brand that's authentic. Like what we're trying to do here.

[00:09:57] We're, we're trying to, all right, so I could have changed into a button down shirt and tie. It's, you know, I wear this on a normal basis. I'm gonna wear this to my son's football game tonight. 

[00:10:07] Dakota: Mm-hmm. 

[00:10:07] Barry: So if you come to my studio, you see Dakota, Cody and I, this is how we dress on a regular basis. It's, it's chill. It's a, it's a good time to have. Fun as well as doing some work and yeah, it's a blast. It's not that they don't have a role to play, they do. It's just changed. And maybe you're a DH hitter now. 

[00:10:31] Cody: Yeah. Or you're right. 

[00:10:32] Barry: Or you're a closure like you said. It's a position, a position specific thing that you have emails and you have social media and you have websites and videos and audio and podcasts. I mean, there's so many different ways that people consume digital content that these, my younger generation, your age, your experience, your, your gizmo that you're watching it on is gonna dictate where the attention is gonna be. And it's all about getting attention. I mean, if you don't, you can't sell anything without attention of somebody. If they don't know you, they can't like you. If they don't like you, they can't trust you. So this is Barry Tait signing off on TaitTalk. Cody, 


Cody: glad to be here playing the Devil's advocate. 





Dakota: Other than following us on, oh, going to our website, you can also follow us on Tait Media on LinkedIn. And Facebook and TikTok, go do that. It's free. 


Barry: It's free. It says it's free. 

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